About Us

"Bringing the world closer to you"
About us

Our Company

For more than several decades, Fly Ace Corporation has been bringing top quality brands and food and beverage products in the Philippines, most of which are number one in their respective categories, securing its spot right in the hearts of Filipino homes and families.

Our Vision and Mission

Our Vision and Mission

Our Mission

To our Consumers and Institutional Customers
We offer a wide range of high quality food products that are reasonably priced and consistently available in the market.

Our Values

Our Values

We shall uphold the shared values of:

ENTREPRENEURIAL SPIRIT. We shall consistently strive to improve our performance and maximize opportunities by acting with speed, thinking out of the box and making the right decisions when they are needed while taking calculated risk.

For more than several decades, Fly Ace Corporation has been bringing top quality brands and food and beverage products in the Philippines, most of which are number one in their respective categories, securing its spot right in the hearts of Filipino homes and families.

Fly Ace directly sources its products from across the globe including Asia, Australia, Europe and North America. It's commitment to offer high quality and excellent products at prices reasonable for Filipino families propels the continuous growth of the company.

Fly Ace is a key player in five categories:

1. Canned Fruits and Vegetables

2. Edible Oils

3. Juices, Milk, Wines and other Beverages

4. Noodles, Pasta, Condiments and Sauces

5. Snacks, Spreads, Cereals and other Markets

Fly Ace has established solid partnerships with reputable and leading companies and brands that enable a steady flow of quality products proving only the strong confidence in the company as a major player in the food and beverage industry. Strengthening and forging key relationships with its stakeholders, building a good reputation, and cultivating growth are the core principles of Fly Ace over the years.

OUR HISTORY

In 1972, Lucio Conchanco Sr. and Ederlina Cochanco, began a family legacy by setting up The Jolly General Merchandise as a retailer of agricultural products. In 1986, the company under the leadership of the Conchanco siblings, evolved as an active trading enterprise dealing in fast moving consumer goods.

Fly Ace Corporation was incorporated in 1993. The company first ventured into its first owned brand with canned vegetables and packaged fruits under the JOLLY brand in 1997. This was followed by several other company owned brands to include Mediterranean products under the Dona Elena brand, oriental food products under the Good Life brand and Milk products under the Jolly Cow brand.

From a small office in Binondo, Manila, the company is now housed in its own headquarters, the Fly Ace Corporate Center, in Central Business Park, Pasay City. From having two employees, Fly Ace now employs more than two hundred professionals, all experts in their respective fields.

FLY ACE TODAY

At the helm of Fly Ace are the leaders responsible for a community of progressive individuals steering Fly Ace to further stability and expansion – the company is led by its Executive Committee:

From its humble beginnings, Fly Ace is now present in multiple categories where it enjoys strong market positions, and is distributed nationwide in all key channels.

Our Mission

To our Consumers and Institutional Customers
We offer a wide range of high quality food products that are reasonably priced and consistently available in the market.

To our Business Partners
We offer our fast moving products to business partners who provide us with greater market access. We match this with equitable margins, reliable service and product support that altogether ensures continuous growth of business partnership.

Our Vision
We are a major reliable source of high quality global food products and a winning provider of experience in service, quality merchandise and business partnership.

We shall uphold the shared values of:

ENTREPRENEURIAL SPIRIT. We shall consistently strive to improve our performance and maximize opportunities by acting with speed, thinking out of the box and making the right decisions when they are needed while taking calculated risk.

COLLABORATION. We shall think, act, speak as one and hence work as a team; sharing the same goal, pursuing one direction and providing support to make things happen.

INTEGRITY. We shall consistently deliver our commitments in all our business activities, with due fairness, honesty, love for and stewardship of truth. We shall promote quality and excellence in all aspect of our products, processes and people.

DISCIPLINE. We shall adhere to a constant pursuit of an organizational and personal excellence through mastery of our duties and responsibilities. We shall match this with the right attitude and behavior.

PRUDENCE. We shall show care and foresight with the use of our resources, always conscious of the value of truth, time, talent and treasure. We shall work with simplicity and frugality practicing stewardship.